Tips for Writing Your Non-Fiction Description

1. Pitch it
If you had 30 seconds to explain to readers why they would enjoy your NOOK Book, what would you say? Translate this 30-second pitch to 150-200 words or copy—that's your description. 

2. Add a headline
Then write a shorter, snappy 20–40 word headline that draws in readers and quickly lets them know what your NOOK Book is about. For a non-fiction work, you'll want to explain the benefit of buying the NOOK Book. Your 30-second pitch can help you identify what your NOOK Book promises readers. 

3. Tout your expertise
Include why you wrote your NOOK Book and be sure to include why the reader should trust your information and experience with your topic. 

4. Include examples
Make the case for why the reader needs the NOOK Book by including sample information, key chapter titles, facts or statistics.